In a recent study, it was estimated that 40% of today’s Fortune 500 companies on the S&P 500 will no longer exist in 10 years.[1. “A decade to mass extinction event in S&P 500,” Jun 2014, http://www.cnbc.com/2014/06/04/15-years-to-extinction-sp-500-companies.html] One of the reasons for this is that companies are afraid of expanding outside of their comfort zones. They refuse to innovate, and therefore become stagnant. For leaders who want to take advantage of the rapid expansion in the marketplace, this can become incredibly […]